The ranking – Forbes magazine crowns the Morelli liquor factory of Palaia (Pisa): the Tuscan company among the top 100 Italian excellences. A prestigious achievement for the company specializing in the production of liqueurs and spirits, which boasts a centuries-old history.
Forbes magazine has selected the Morelli liquor factory in Palaia (Pisa) among the top 100 Italian excellences. A prestigious achievement for the Tuscan company, which is increasingly projected towards international markets.
The birth of the Morelli liquor factory
The story of the Morelli liquor factory is a centuries-old one. It all began with Lionello Morelli who, at the beginning of the 1900s in the small town of Forcoli in the municipality of Palaia, Tuscany, began producing distillates and liqueurs based on aromatic herbs: the Italian company that still bears his surname was born, which has now become a leading brand of Made in Italy.
In the following years, thanks to the quality of its products, the liquor factory expanded and became known throughout Italy.
Over time, the Morelli family specialized in the production of liqueurs obtained from ancient Tuscan recipes, thanks to the skilled doses of aromatic and officinal herbs infused in high-quality alcohol, which immediately won over the clientele of that time and today.
In 2023, the company is run by the fourth generation of the Morelli family, Luca, Marco, and Paolo, who have been able to combine experience and innovation, reaching out to offer their products well beyond national borders, conquering the foreign market.
The result put in black and white by Forbes testifies to the commitment of a company that brings the name of Tuscany high.
Marco Gherardini, mayor of Palaia, declares: “The Morelli Liquor Factory is in Forbes’ ranking of the best 100 Italian companies. Congratulations to this Tuscan excellence that makes us proud, not only for its origin but also for its quality. In fact, Morelli products are 100% “made in Tuscany”, with the use of most of the raw materials at zero kilometers. A true Tuscan pride.”
